Paragon ID is a global organisation that supplies the international rail sector with ticketing solutions. We were delighted to be invited to support them with a project whereby their local manufacturing premises in Hull had developed an innovation in train ticketing.

The organisation had developed the first ‘water-based’ strip for their train tickets – eradicating the need for solvent materials and better for the environment. We worked alongside the client to plan their launch event and plan associated PR working alongside the national Rail Delivery Group. Despite the challenging conditions of rail strikes in the sector, we placed the story in various local and industry publications.